4-Keep Your Management and Record Label Separate
Lil Wayne met his manager Cortez Bryant at Eleanor McMain Secondary School in 7th grade. The two remained friends through the years while Wayne pursued a career in hip-hop and Bryant attended college. Just as Bryant was finishing his mass communications degree at Jackson State in Mississippi, Wayne asked him to become his manager. Since the Young Money/Cash Money fallout, Bryant has been one of the most important assets in Wayne’s corner. He wholeheartedly believes in Wayne’s talent, and he immediately shut the door on Birdman once he realized that his friend was being mistreated. Rappers who choose to let their record label assign them management, or a legal team, risk the chance of being caught in an intricate web where everybody is on the same team except the artist– making it a them vs. artist situation.
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