Funke Akindele, a talented Nigerian actress and director, has achieved great success with her film Everybody Loves Jenifa, which made N1.6 million at the box office.
She recently spoke at The Lagos Canvas runway event. While promoting her new movie both in Nigeria and abroad, she shared her approach to creating content and choosing marketing strategies.
In her response, the actress explained that social media is integral to her daily routine. She sometimes falls asleep while watching online videos, which helps her learn what works for different demographics.
According to Funke, she harnesses the potential of social media, deviating from traditional approaches and utilizing “Blue Ocean Marketing.” She also points out that being original is essential.
Watch the video here:
Remember that Habeeb ‘Peller’ Hamzat, who attended Funke Akindele’s movie premiere, stirred up some excitement online by joking about the actress kissing in the film.
He encouraged everyone interested in seeing Funke Akindele kiss to watch the movie when it hits theaters. Many people online thought the moment was adorable, and some suggested they should collaborate on a film together.
See comments here:
@unusualblessing_: “This woman spends time on TikTok she follows trends she knows how to attract the audience she needs , I’ve learnt so much from her without meeting her , she understands the power of social media and the power of trends, the power of the GenZs , and the ethics of getting people to stay glued to all her movies !! This year ehn everything I’ve learned I’ll use it , there’s no being ashamed on this space wen it comes to pushing my brand.”
@xtra.fits: “You can really tell from her contents that she studies every level of people. She dishes out content for the grassroots, the GenZ’s and also the Millennials. She knows what keeps people glued to their gadgets and uses it to her advantage. I really applaud her for this. She studies and knows her onions well because having the top 4 of the highest grossing movies of all time in west Africa since 2020 and nobody has been able to break that till date is no child’s play. Weldone aunty Funke.”
@iam_fearlessqueen: “This woman will continue to have my whole heart. I so much love aunty Funke. You are truly an inspiration.”
@funmimotunde: “She is coming from different angle this year🔥🔥🔥🔥much love mooma😍.”
@cmluxhomes_cs: “I always love for for her uniqueness and originality.”
@its__aabii: “Queen of box office 😍😍😍, very intelligent speech.”
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