Ifu Ennada Cries Out, Reveals Why She Left Nollywood 3 Years Ago

Ifu Ennada, 2018 Big Brother Naija contestant and fashion provocateur, has revealed why she abruptly left the Nigerian film business, Nollywood, three years ago.

In a new interview with The Punch, Ifu Ennada, founder and CEO of her own skincare firm called BeautIFUSkin, detailed why she quit Nollywood and why she created her business.

In her words:

“I have not been acting for about three years now. I decided to take a break to focus on my business. I wanted something that would fit my lifestyle, which I would be able to take a break from.

As an actress, one cannot do that. But, if one has a business, one can always do whatever one wants want. I could be away from my business for about a month and still be making money. Now that I have a system and structure, I intend to get back to acting. I actually have a project coming up with a producer, Martins Gbados, and hopefully, we would start this year.

Aside from that, I also want to produce my own feature film. In 2016, I produced a short film, and that was even before I went for BBN. It got me an award or two, and that was when I did not have as much resources as I do now. By next year, I intend to produce a film. I already have the story; I am just trying to get my budget right.”

On why she ventured into skincare business, Ifu Ennada said:

“The reason I got into skincare was that I had a friend who was supposedly a cosmetologist from Lagos, and he talked about how my skin needed to be glowing. He gave me all sorts of product that I went into the Big Brother house with, but they damaged my skin badly and I developed cystic acne, which made me depressed. I used to cry on my bed. I tried different ways to get my skin cleared but there was no result.”