“My artist received $750k as advance payment” – Gracey mae reveals

• The inaugural episode of Purple Stardust’s podcast, Culture Connect, features “Music and Marketing: Two peas in a pod.”

• Gracey Mae disclosed that one of the artists she manages received a staggering $750,000 as a down payment for a brand deal.

• She pointed out that although this amount is impressive, with proper brand development, anything is possible.

The inaugural episode of Purple Stardust’s podcast, Culture Connect, features “Music and Marketing: Two peas in a pod.”

In this episode, Gracey Mae, a leading A&R in Afrobeats and a member of the Recording Academy, disclosed that one of the artists she manages received a staggering $750,000 as a down payment for a brand deal.

She pointed out that although this amount is impressive, with proper brand development, anything is possible.

The podcast available on YouTube, Spotify, and Podbean is hosted by Leye Makanjuola, the CEO of Purple Stardust, a top creative agency in Nigeria.

In 2023, they won a pitcher award for their innovative launch called The Invasion.

Gracey discussed how music can shape a brand’s identity and build strong connections with audiences. She explained how brands use music to express themselves, why they partner with specific artists, and how artists can attract brand collaborations.

To catch the full episode of “Music and Marketing: Two Peas in a Pod” with Gracey Mae, visit Purple Stardust’s YouTube channel.

In other news, A viral video that’s making waves features the controversial activist, Verydarkman, getting hoisted by a female bodybuilder.

Recently, he dropped by the gym, and she had no trouble lifting him up.

The bodybuilder, @fit_amuziejennifer, was spotted picking up Verydarkman in a fireman carry.

She made it look so easy that she even started doing squats with him on her shoulders.