Toyosi Etim-Effiong, the founder of The Good Media, which aims to bring structure to Nigeria’s film and TV industry, thinks that Nigeria is too small to hold all of Nollywood’s potential.
In a recent interview with Nollywire at the Nile Entertainment Group launch, she expressed her belief in the significant influence Nile Entertainment could have on the Nollywood scene.
“For a long time, I think people have been in one direction hurdled together but now we see that there is space, there is room and we’ve been called to occupy space right. It’s great to see Nile media occupying the space,” she said.
She stated that she hopes talented workers will earn more for their abilities, especially with the growing competition in the industry.
“I’m looking forward to talents being remunerated even better. I believe that competition will help that. Let’s get more money in people’s pockets,” she added.
Speaking about the new cinematic venture launched by Moses Babatope of Nile and Mo Abudu of EbonyLife, she expressed her excitement and optimism for the future.
“I like the idea of more cinemas, a luxury line, I’m looking forward to that. I just want to see what that looks like and how it will be received in this landscape. It’s more jobs, you know it’s more distribution for the content created, I mean the industry is growing,” she said.
In her collaboration with Essence, an initiative for global Black storytelling, she stressed the importance of improved marketing to promote Nollywood on a global scale. She noted that Nigeria alone cannot contain the power of its stories.
“I partnered with Essence for three years, getting Nollywood recognized, putting our content out there globally. I’ve always been of the opinion that Nigeria is too small to contain Nollywood. We just need to do more marketing cos that’s what it is. When we go out and we’re talking to International brands, it is marketing for Nollywood. Nollywood needs more marketing and with Nile, and the power group they have put together, I believe they know how to package the industry well, and that’s what we want global recognition and rewards,” she concluded
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