CÎROC is a brand of eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. It is produced and distributed by the British-based multinational alcoholic beverage maker Diageo. Since 2007, marketing and promotion for Cîroc has been handled by Sean “Puffy” Combs in an “equal-share venture” with profits from the brand being split between promotional partner Puffy and manufacturing partner Diageo.
Recall that at a brunch event hosted by Ciroc Nigeria last year, media personality and author Toke Makinwa, singer and producer Tekno, were announced as brand ambassadors for the luxury brand. Singer and actor Banky W also renewed his contract with the brand as an ambassador.
Wizkid much more than many Nigerian businessmen. Current Wizkid net worth in dollars is something about 12-14 million according to different sources. Starboy took the 7th position in the Forbes top-10 ranking slightly ahead of his closest rival in the entertainment industry, Davido. Impressive result, isn’t it?
As in the cases with other musicians, most of the Wizkid’s net worth was accumulated thanks to the successful sales of records, large-scale concerts on national and international stages. Also, Wizkid concluded several successful endorsements:
-In 2012, he signed a 1-year contract with Pepsi worth $350,000. Then he traveled together with Tiwa Savage to Lebanon and Beirut for the commercial shoot.
-In May 2013, he signed a 1-year contract with MTN Nigeria. Also, then it became known that the celebrity extended the deal with Pepsi for two more years.
-In October 2013, Wizkid signed a contract with Guinness regarding the “Guinness World of More” concert which was held on Victoria Island, Lagos on November 3 of the same year.
-In June 2015, he stopped the cooperation with MTN for a contract with GLO value of which was N128 million.
Also, a significant part of Wizkid worth is formed by his own record label Starboy Entertainment, founded in March 2013. Collaboration with numerous popular musicians and producers doesn’t cease to multiply his income. Today, many people call Wizkid the Nigerian Justin Bieber. He gets N2-4 million for each show.
