Singer Timaya lament over Cost of producing music videos

• The veteran artist recently discussed the misconception that musicians charge excessively for their performances, revealing the financial realities behind the scenes.

• Timaya disclosed that in previous years, the budget for shooting a music video was around N1.5 million.

Nigerian artist Inetimi Timaya Odon, widely recognized as Timaya, has recently discussed the escalating expenses associated with producing music videos, contrasting them with those of previous years.

In a recent interview, the seasoned musician tackled the prevalent belief that artists demand exorbitant fees for their performances, providing insight into the financial challenges faced in the industry.

Timaya disclosed that in the past, the budget for creating a music video was around N1.5 million.

However, he emphasized that current production expenses have dramatically increased, now ranging from N50 million to N100 million for high-quality visuals.

Additionally, Timaya clarified that the significant fees charged by artists encompass not only the music itself but also the expenses related to promoting the song.

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Reacting to the post…

@Qladele said: “Seriously 😳.”

@pabloLIGHT01 said: “Omo e no easy anywhere oo at all.”@olacuteTunes said: “Industry no be play play again.”

@Bigsamyyyy said: “No wonder Portable video no pass 5.”

@nogettime said: “That’s why boy llona is up there. Guy would just shoot video in a farmland in his hometown, just him in the video singing his Afro depression.”

@DAwadje said: “Sounds like cap. For a video less than 4mins 100M?? You know how much 100M be?”

@Iamjoebrighton1 said: “Them dey collect money pass Producers? Put them on Royalty, if the song no come get views, they do take am like that, if e get views na win.”

@AMOSONIJOSEPH said: “Money money money…. You use money to get more money.”

@stephraysan said: “Everything don cost like this.”

@nasirgitten said: “100m for video n promotion he meant 🤨😏.”