Singer Wizkid becomes first African artiste to perform at British Fashion Awards

• Nigerian singer Wizkid, also known as Ayodeji Balogun, has become the first African artist to perform at the British Fashion Awards.

• Wizkid concluded the 2024 British Fashion Awards ceremony with a captivating performance of his hit song, ‘Troubled Mind.’

• The event, held at London’s Royal Albert Hall, was attended by celebrities such as A$AP Rocky, Rihanna, Dave Chappelle, and Tems.

Nigerian artist Ayodeji Balogun, widely recognized as Wizkid, has made history as the first African performer at the British Fashion Awards.

Wizkid concluded the 2024 British Fashion Awards with an enthralling rendition of his popular track, ‘Troubled Mind.’

The ceremony took place at the renowned Royal Albert Hall in London and was graced by numerous celebrities, including A$AP Rocky, Rihanna, Dave Chappelle, Tems, among others.

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In other news, Nigerian afrobeats artist Tiwa Savage has underscored the importance of fostering connections between musicians and their audiences.

In a recent episode of the ‘Shopping The Sneakers’ podcast, Savage articulated that when artists cultivate relationships with their fans, it allows those fans to engage with various facets of the artists’ lives beyond their musical offerings.

She noted that her peers, including Wizkid, Davido, and Burna Boy, are currently in the spotlight due to the strong bonds they have established with their fanbase.

“It’s not just about the music; it’s your fanbase and your brand. You’ve to think of your fashion. You’ve to be relatable. A lot of times, artists are just putting out music; they are not really connecting with the fans.

“I think it’s really important to connect with the fans. If you look at Wizkid, Davido and Burna Boy, they have established relationships with their fanbases. They love their lifestyles. Whether they are dropping a song or not, they are in the conversation. So it’s really important to build a fanbase. You are only good as strong as your team,” she said.