Famous Nigerian Afrobeats singer Tiwa Savage pointed out how important it is for artists to create real connections with their fans.
On a recent episode of the ‘Shopping The Sneakers’ podcast, she talked about how these connections help fans relate to the artist’s music, lifestyle, and brand.
Tiwa Savage talked about how her Afrobeats peers—Wizkid, Davido, and Burna Boy—stay popular by focusing on their connections with fans.
She believes that being an artist is not just about making music; it also involves being aware of fashion and being relatable.
In her words:
“It’s not just about the music; it’s your fanbase and your brand. You’ve to think of your fashion. You’ve to be relatable. A lot of times, artists are just putting out music; they are not really connecting with the fans.
She went on to stress that building a solid fanbase is crucial for long-term success.
“I think it’s really important to connect with the fans. If you look at Wizkid, Davido and Burna Boy, they have established relationships with their fanbases. They love their lifestyles. Whether they are dropping a song or not, they are in the conversation. So it’s really important to build a fanbase. You are only good as strong as your team,” Tiwa Savage added.
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