“To shoot music video now costs N30 million” – Basketmouth cries out

Basketmouth, a comedian and musician, has aired out his worry about the rising costs of filming music videos.

Basketmouth, a comedian and musician, has expressed worry about the rising costs of filming music videos.

The veteran comic decried the rise in the industry standard fee, which has risen from 7 to 7.5 million Naira to around 27 to 30 million Naira at this time.

Basketmouth revealed his concerns about the production cost during an interview with The Beat 99.9 FM in Lagos.

He revealed that he chose to shoot a holdup video for the lead single from his new album, “Uburu,” “Party,” rather than spending more than N25 million on a standard video because of the price hike.

He said, “The visual we have for my song ‘Party’ with Peruzzi is not an official video. It’s just like a holdup because I did not know that the economy had hit us that badly. 2 years ago, I used to make videos for 7–7.5 million Naira. Now, it is 27–30 million Naira.

“I’m an Igbo man so the first thing I thought about was, ‘Okay, Bright, if you’re spending N25 million on visuals, it’s for uptick, right? Then do a holdup video; do something for uptick as well.’”