Why Apple Announced Dj Cuppy As Their First African Radio Host

The celebrity daughter of Nigerian billionaire, Dj Cuppy, has landed first-of-its-kind deal with Apple Music as the music platform launches its first radio show in Africa.

The streaming platform announced today, Thursday, that “Africa Now Radio with Cuppy” will debut Sunday and will feature a mix of contemporary and traditional popular African sounds, including genres like Afrobeat, rap, house, kuduro and more.

The weekly one-hour show will be hosted at 3 pm Nigerian time on Sundays.

As face and voice behind Apple Music in Africa, Cuppy will be bringing the world to Africa.

Besides DJing all genres of African music, the show will see Cuppy entertaining the listeners with interviews from artists across the continent and even beyond.

”I’m the first ever African @AppleMusic  @Beats1 radio host? Pinch me! This is for YOU Africa! ✊🏿🎵✊🏾🎶✊🏽 Promise to do my people PROUD! 🌍#AfricaNow,” Cuppy tweeted.

“The show represents a journey from West to East and North to South, but importantly a narrative of Africa then to Africa now,” Cuppy said.

I’m the first ever African @AppleMusic  @Beats1 radio host? Pinch me! This is for YOU Africa! ✊🏿🎵✊🏾🎶✊🏽 Promise to do my people PROUD! 🌍#AfricaNow

— Cuppy (@cuppymusic) May 28, 2020

African music and artists have found success outside of the continent and onto the pop charts in both the U.S. and U.K. in recent years.